We are White Dental & Cosmetic Rooms Ltd, a company incorporated in England and Wales. Our company number is 07794753 and our registered address is
White Dental and Cosmetic Rooms
128 Chiswick High Road Chiswick
Greater London W4 1PU
(“White Dental & Cosmetic Rooms Ltd” / “we” / “our” / “us“). We are committed to ensuring that your privacy is protected. We will continue to comply with the provisions of the Data Protection Act (“DPA”) until 25 May 2018, after which we will comply with the General Data Protection Regulation ((EU) 2016/679) (“GDPR”) unless and until the GDPR is no longer directly applicable in the UK, together with any national implementing laws, regulations and secondary legislation as amended or updated from time to time in the UK, and any successor legislation to the GDPR and the DPA (together “Data Protection Legislation”). We are the data controller of data you pass to us pursuant to this policy. Our Data Protection Officer can be contacted at “firstname.lastname@example.org”.
What information does White Dental & Cosmetic Rooms Ltd hold and how will we use it?
Information you give White Dental & Cosmetic Rooms Ltd: You may give us information about you by completing enquiry forms on the website or by requesting via the website that we send you marketing information or book an appointment. The information you give us may include your name, email address, address/location and phone number.
We will retain this information while we are corresponding with you or providing services to you or to a Patient you represent. We will retain this information as long as mandated by the GDC.
Information White Dental & Cosmetic Rooms Ltd collects about you: White Dental & Cosmetic Rooms Ltd may collect the following information from you when you visit the website:
Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from the website (including date and time), products you viewed or searched for, page response times, website errors, length of visits to certain pages, page interaction information, methods used to browse away from the page and any phone number used to call our helpline
We retain this information for as long as mandated by the GDC.
Information we receive from other sources: This includes information we receive about you when you use other websites operated by us or other services we provide. This information may include your name, email address, postal address and phone number. We will retain this information as long as mandated by the GDC.
What is a cookie?
A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website.
Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.
- Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
- Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.
- Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
- Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
- To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.
Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.
However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.
Use Made of the Information
White Dental & Cosmetic Rooms Ltd may use the information we receive and/or collect about you to:
Fulfil our obligations under any contract we have entered into with you or with a Patient you represent, and to provide you or the relevant Patient with information or services you or the Patient has requested Send you newsletters and marketing information if you have consented to us doing so.
Notify you of products and services we feel may interest you, or permit third parties to do so if you have provided the appropriate consent.
Monitor website usage and provide statistics to third parties for the purposes of improving and developing the website and the services we provide via the website
White Dental & Cosmetic Rooms Ltd processes personal information for certain legitimate business purposes, which include some or all the following:
- Where the processing enables White Dental & Cosmetic Rooms Ltd to enhance, modify, personalise or otherwise improve the website, its services or communications
- To identify and prevent fraud
- To enhance the security of White Dental & Cosmetic Rooms Ltd’s network and information systems To better understand how people interact with White Dental & Cosmetic Rooms Ltd’s websites.
- To administer the website and carry out data analysis, troubleshooting and testing; and To determine the effectiveness of promotional campaigns and advertising.
- Where we are processing personal data we have obtained via the website on the basis of having obtained consent from you, you have the right to withdraw your consent to the processing of your personal data at any time. If you would like to withdraw your consent or prefer not to receive any of the above-mentioned information (or if you only want to receive certain information from us) please let us know by contacting us via the following webpage “contact” using the “Message Us” web form. Please bear in mind that if you object, this may affect our ability to carry out the tasks above for your benefit.
We will not share, sell or distribute any of the information you provide to us (other than as set out in this policy) without your prior consent, unless required to do so by law.
Third Party Sites
How Safe is your Information?
Where we have given you (or where you have chosen) a password which enables you to access certain parts of the website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Protecting your security and privacy is important to us and we make every effort to secure your information and maintain your confidentiality in accordance with the terms of the Data Protection Legislation. The website is protected by various levels of security technology, which are designed to protect your information from any unauthorised or unlawful access, processing, accidental loss, destruction and damage.
We will do our best to protect your personal data but the transmission of information via the Internet is not completely secure. Any such transmission is therefore at your own risk.
Disclosure of your Information
Please note we may need to disclose your personal information where we:
- Sell any or all our business or assets or we buy another business or assets in which case we may disclose your personal data to the prospective buyer or seller
- Are under a legal duty to comply with any legal obligation or to enforce or apply our terms and conditions; or
- Need to disclose it to protect our rights, property or the safety of our customers or others, including the exchange of information with other companies, organisations and/or governmental bodies for the purposes of fraud protection and credit risk reduction
Your Rights in Respect of your Data
If any of the information you provide to us via the website changes, please let us know as soon as possible so that we can make the necessary changes to the information we hold for you on our database. If you wish to make any changes to your information, please contact us via the following webpage “contact” using the “Message Us” web form.
If you wish to access or rectify the information we hold about you, or request that such information be transmitted directly to another data controller, please contact us via the following webpage “contact” using the “Message Us” web form. We shall process your request to access your information within one month of receipt, or we’ll let you know within that time frame if we need more information from you. We will process your request free of charge.
To request that your information is deleted or if you wish to restrict or object to the processing of your information, please contact us via the following webpage “contact” using the “Message Us” web form.
If you have any complaints about our use of your personal data, please contact us. You also have the right to complain to the relevant supervisory authority in your jurisdiction. In the UK, the supervisory authority is the Information Commissioner’s Office. Contact details for the ICO can be found at https://ico.org.uk/.